Welcome to Part 2 Brainstorm Your Site Concept
“Do What You Love... The Money Will Follow”
Goal-of-the-DAY... Identify the top 3 Site Concepts that you
know and love.
Before you take this next step, take a moment to decide how
you want to spend your time. Benjamin
Franklin gave us this valuable advice to follow…
“By failing to prepare, you are preparing to fail.”
The chicken reports the scattering stair throughout our composite.
2.1. PREpare, Not
REpair
You have just arrived at the most important part of your
entire affiliate business. Yes, I know some of you haven’t started yet. And I know you really want to get going! And yes...
Wrapping up the necessary preparation work before you begin
“doing business” on the Net will, of course, delay your grand opening. But it’s important that you take your time to
prepare well now . Then there’ll be
nothing to repair or repeat once you launch.
Most people fail in any business because they don’t plan adequately. That’s three times as true for an Internet
business and five times as true for what you are about to do. Here’s why...
If you pick the wrong concept, if you develop the wrong
topics, if you pick the wrong affiliate programs... you’ll get the wrong
results.
So many small businesses fail to start at the beginning with Content. Instead,
they start at the end with Monetization.
They spend time and energy setting up a shopping cart and a
merchant account or some other way of “collecting the money.” That’s putting the (shopping) cart before the
e-horse of traffic. As we saw earlier,
Monetization comes last. It’s the final
result of doing everything else (C
T P) correctly.
The hardest part, where 98% of small businesses fail, is in
attracting Traffic, the visitors who convert into income. Yet many start with the cash register!
The solution? The
only solution?...
Content Traffic PREsell
Monetize
This part of The Affiliate Masters Course focuses on what
you need to do first. It guides you past
the barriers and hazards and sets you on the road that is right for you…
Your road to success.
You are embarking upon a truly rewarding journey. Have no doubts -- this is “winnable”
e-commerce. It’s totally under your
control.
What you are about to read is likely a radical departure
from what you have been doing. Take your
time and read carefully. Receive the key
to becoming an Affiliate Master.
OK, enough “kung-fu grasshopper” stuff.
Back to real-time preparation. You have already started your journey in the
right direction by completing the first preparatory step, the foundation for
all future actions...
• Understand
PREselling and its Effect on Conversion Rates (Part 1)
There are three more preparatory steps...
• Brainstorm Your
Site Concept (Part 2)
Brainstorm a high-potential idea. Discover the best Site Concepts for you. Then narrow them down to the one with the
most potential. Remember... it takes
just
as much time to build a low-potential business as a
high-potential one. So invest the time
now to maximize your returns later.
• Develop High
Profitability Topics (Part 3)
Develop hundreds of possible Keyword-Focused topics for your
concept, then narrow them down to the ones with the most profitability. Relax, it’s a snap once I introduce you to a
few Net tools.
And then it’s on to the final preparatory step...
• Plan Your
Monetization Models (Part 4)
Here’s where it starts to get fun. Based on the concept and topics that you
developed, research affiliate programs that excite you and that fit your
concept. At this point, plan for affiliate marketing to be your primary
monetization model. However, it is also important to consider other potential
income streams that would be suitable for your business. Diversity fosters stability.
Don’t rush through the prep parts. They are easy - so it’s tempting to zoom.
Don’t. Even though they are not difficult,
they do require thoughtful consideration.
Take as much time as necessary to do each Parts properly. There is no stopwatch ticking. Some careful planning and fine-tuning will
pay you big dividends down the road.
Let’s move ahead and...
2.2. Find Your
Passion
Everyone, absolutely everyone, has a special interest... a
passion. Everyone knows something that
is of value to others… something that others on the Net seek.
Passion makes work fun and easy…
• What is it that you
love to talk about? Read about?
• What is your hobby?
• What do you do for
fun and games?
• What are your
natural talents?
Don’t forget to look right under your nose...
• What special body
of knowledge have you learned from your job?
• What do you do day
after day, without even thinking about it (ex., child-rearing, taking care of
sick parents, renovation contractor, customs inspector).
Think about what you do in a typical day, and what you’ve
learned from it…
• What sections of a
bookstore or a magazine shop do you automatically gravitate toward?
• What kind of TV
shows do you tend to like most? Movies?
What activities do you enjoy most about your current
occupation?...
• Is it research?
• Helping customers
achieve their goals?
• Managing other
people?
• Teaching or
explaining things to others?
• Talking/selling on
the phone?
• Organizing things?
• Making a process
easier?
• Discovering or
creating new products or services?
• Marketing products?
Problems are also a good source for ideas because problems
need solutions!…
• What bugs you?
• What’s tedious?
• What does not
work?...
We all encounter obstacles, problems, and nasty people in
the course of whatever it is that we do every day. What are the three biggest problems in your
work place? What are your biggest pains
as a parent, or as a teacher, or as a gardener, or as a single mom, etc.?
Now repeat all the questions above, except pretend that you
are in a “five years ago” time warp.
Yes, ask yourself the same questions, except place yourself where you were
five years ago. Next, repeat for ten
years ago. To paraphrase an old
saying...
“You’ve forgotten more about some things than other folks
will ever know.”
Call friends. Ask
your kids. Phone your parents or your
siblings… or anyone else who can jog your memory. It’s so easy to miss what others see.
Your mission, should you decide to accept it (!), and it is
not as easy as it sounds, is to find a subject that you really know and like.
Be sure to share this secrets with your friends. Comments, questions and contributions are welcome.
The chicken reports the scattering stair throughout our composite.
Welcome to Part 2 Brainstorm Your Site Concept
“Do What You Love... The Money Will Follow”
Goal-of-the-DAY... Identify the top 3 Site Concepts that you
know and love.
Before you take this next step, take a moment to decide how
you want to spend your time. Benjamin
Franklin gave us this valuable advice to follow…
“By failing to prepare, you are preparing to fail.”
The chicken reports the scattering stair throughout our composite.
2.1. PREpare, Not
REpair
You have just arrived at the most important part of your
entire affiliate business. Yes, I know some of you haven’t started yet. And I know you really want to get going! And yes...
Wrapping up the necessary preparation work before you begin
“doing business” on the Net will, of course, delay your grand opening. But it’s important that you take your time to
prepare well now . Then there’ll be
nothing to repair or repeat once you launch.
Most people fail in any business because they don’t plan adequately. That’s three times as true for an Internet
business and five times as true for what you are about to do. Here’s why...
If you pick the wrong concept, if you develop the wrong
topics, if you pick the wrong affiliate programs... you’ll get the wrong
results.
So many small businesses fail to start at the beginning with Content. Instead,
they start at the end with Monetization.
They spend time and energy setting up a shopping cart and a
merchant account or some other way of “collecting the money.” That’s putting the (shopping) cart before the
e-horse of traffic. As we saw earlier,
Monetization comes last. It’s the final
result of doing everything else (C
T P) correctly.
The hardest part, where 98% of small businesses fail, is in
attracting Traffic, the visitors who convert into income. Yet many start with the cash register!
The solution? The
only solution?...
Content Traffic PREsell
Monetize
This part of The Affiliate Masters Course focuses on what
you need to do first. It guides you past
the barriers and hazards and sets you on the road that is right for you…
Your road to success.
You are embarking upon a truly rewarding journey. Have no doubts -- this is “winnable”
e-commerce. It’s totally under your
control.
What you are about to read is likely a radical departure
from what you have been doing. Take your
time and read carefully. Receive the key
to becoming an Affiliate Master.
OK, enough “kung-fu grasshopper” stuff.
Back to real-time preparation. You have already started your journey in the
right direction by completing the first preparatory step, the foundation for
all future actions...
• Understand
PREselling and its Effect on Conversion Rates (Part 1)
There are three more preparatory steps...
• Brainstorm Your
Site Concept (Part 2)
Brainstorm a high-potential idea. Discover the best Site Concepts for you. Then narrow them down to the one with the
most potential. Remember... it takes
just
as much time to build a low-potential business as a
high-potential one. So invest the time
now to maximize your returns later.
• Develop High
Profitability Topics (Part 3)
Develop hundreds of possible Keyword-Focused topics for your
concept, then narrow them down to the ones with the most profitability. Relax, it’s a snap once I introduce you to a
few Net tools.
And then it’s on to the final preparatory step...
• Plan Your
Monetization Models (Part 4)
Here’s where it starts to get fun. Based on the concept and topics that you
developed, research affiliate programs that excite you and that fit your
concept. At this point, plan for affiliate marketing to be your primary
monetization model. However, it is also important to consider other potential
income streams that would be suitable for your business. Diversity fosters stability.
Don’t rush through the prep parts. They are easy - so it’s tempting to zoom.
Don’t. Even though they are not difficult,
they do require thoughtful consideration.
Take as much time as necessary to do each Parts properly. There is no stopwatch ticking. Some careful planning and fine-tuning will
pay you big dividends down the road.
Let’s move ahead and...
2.2. Find Your
Passion
Everyone, absolutely everyone, has a special interest... a
passion. Everyone knows something that
is of value to others… something that others on the Net seek.
Passion makes work fun and easy…
• What is it that you
love to talk about? Read about?
• What is your hobby?
• What do you do for
fun and games?
• What are your
natural talents?
Don’t forget to look right under your nose...
• What special body
of knowledge have you learned from your job?
• What do you do day
after day, without even thinking about it (ex., child-rearing, taking care of
sick parents, renovation contractor, customs inspector).
Think about what you do in a typical day, and what you’ve
learned from it…
• What sections of a
bookstore or a magazine shop do you automatically gravitate toward?
• What kind of TV
shows do you tend to like most? Movies?
What activities do you enjoy most about your current
occupation?...
• Is it research?
• Helping customers
achieve their goals?
• Managing other
people?
• Teaching or
explaining things to others?
• Talking/selling on
the phone?
• Organizing things?
• Making a process
easier?
• Discovering or
creating new products or services?
• Marketing products?
Problems are also a good source for ideas because problems
need solutions!…
• What bugs you?
• What’s tedious?
• What does not
work?...
We all encounter obstacles, problems, and nasty people in
the course of whatever it is that we do every day. What are the three biggest problems in your
work place? What are your biggest pains
as a parent, or as a teacher, or as a gardener, or as a single mom, etc.?
Now repeat all the questions above, except pretend that you
are in a “five years ago” time warp.
Yes, ask yourself the same questions, except place yourself where you were
five years ago. Next, repeat for ten
years ago. To paraphrase an old
saying...
“You’ve forgotten more about some things than other folks
will ever know.”
Call friends. Ask
your kids. Phone your parents or your
siblings… or anyone else who can jog your memory. It’s so easy to miss what others see.
Your mission, should you decide to accept it (!), and it is
not as easy as it sounds, is to find a subject that you really know and like.
Be sure to share this secrets with your friends. Comments, questions and contributions are welcome.
The chicken reports the scattering stair throughout our composite.
No comments:
Post a Comment